Welcome Back! Now that you’ve seen those funny old brands, we hope you’re ready to hear the adventure we had in getting the new brand up and running. Here’s the process we went through: 1. Thinking up a great name. Once we finally faced the music and realized that the previous brand just wasn’t strong…
Month: March 2012
Why Re-brand?
At our “Team Tenato” meeting last Friday, we were chatting about the amount of labour involved in re-branding our company’s name, and hence the entire corporate image. Have you ever wondered whether you should seriously consider a re-brand? At Tenato, there are a lot of reasons we chose to rebrand, and here are the main…
Common Business Mistakes
4 Common Business Strategy Mistakes As a consultant, I get to see the inner workings of business after business, which allows me to observe problems that repeat themselves time and again. Interestingly, prospective clients ask us, “What experience do you have in my industry?” believing that industry-specific knowledge is the most important factor in creating…
How to Price in 9 Basic Steps
Pricing can be one of the most difficult aspects of marketing any business. That’s because asking for any amount of money is both an art and a science, and one for which good training and information is often hard to find. We hope you’ll find this short primer helpful. Here are 9 basic steps to…
Social Media & the Boobie Bus
How the “Boobie Bus” Helped this Boomer “Think Forward and Move Forward” by Judi Gunter, BA, APR, FCPRS, L.M. As a Public Relations professional who “came of age before computers” I have been feeling scared and intimidated by social media. But the Alberta Wild Rose Party “boobie bus” incident got me thinking forward…… Was…
Keep the Bus!
Okay, so there’s a big hubbub regarding the new Wild Rose party campaign bus. It looks like the graphic designer’s head was either a) not screwed on tight enough or b) a wee bit devious, and in need of either fun or revenge. Either way, the result is hysterical. Most Albertans would probably agree…
