I had an interesting training session with Jeremy Kitson of Pixel Science the other day. Since I’ve been handling a lot of Tenato’s content development, I decided I should not only read online and offline sources on SEO (which stands for “search engine optimization” – activities to help a site rank higher in search engines)…
Month: October 2012
10 Tips for Developing a Creative Company Name
When it comes to developing or finding a company name, few people want to sit down and start reading a dictionary. In fact, the beginning of creating a great brand is to start with research and strategy, and to define what really makes you stand out from your competitors. But once that’s done and you know…
How to Build Revenue and Sales Forecasts
Developing a sales or revenue forecast can feel a lot like trying to magically see into a crystal ball – and is one of the most difficult aspects of creating a strategic marketing plan. After all, if you don’t know how much revenue you’re aiming for, how will you know how much to spend on…
