There are a herd of sacred cows about the professional services brand, not the least of which is the unadventurous perception that professional service brand is more successful the more elitist it is, the more luxuriant the experience for the customer, as if the word “services” stipulates such strict superlative. With this comes the idea…
Month: March 2013
Professional Services Branding
The Professional Services Brand Consumer goods and their brands are largely inseparable in their markets. Coke and Pepsi deliver globally recognized products to customers using a rigid formula for production and packaging that never varies, no matter where in the world the product is sold. Neither soft drink manufacturer would imagine doing it any differently. …
