Which kind of market research do you need? If you’ve run into a business decision for which you feel ill-equipped with information, you’ve no doubt thought about getting some market research. But what sort of market research do you need? Can you hit Google and search your answer this way, or are the answers you…
Month: February 2014
Marketing: Good or Evil?
This long weekend, I watched ALL SIX Star Wars episodes, in “chronological” order, i.e. Episode 1, 2, 3, 4, 5, and then 6. Never having done this before, it was quite eye-opening and perhaps “sunk in” better than it ever did before. Central to the story is the theme of Good versus Evil. Some things…
Pronouncing Brand Names
You say Ten-AY-toh, We Say Ten-AH-toh I was on Twitter this recently and ran across a gentleman with an extremely tricky-looking last name. When I asked him how to pronounce it, it was actually quite simple. Having a pet interest in word origins and words in general due to being in the branding biz, it…
New Social Media Tips
Don’t have a whole bunch of time today, but I wanted to relay a couple of quick social media tips I’ve picked up in the last few weeks. These are great for people using Twitter! Try Manage Flitter. Ever noticed that Twitter’s internal search tool is a pain the butt? You do a search,…
Loyalty Marketing
I had a terrific meeting with Jason Jones of Vertical Motion in Calgary yesterday, and he showed me his company’s latest product, called eTrove — a loyalty marketing platform. While large companies such as Shoppers Drug Mart and Starbucks typically have multi-million dollar loyalty card programs, smaller and mid-sized businesses often find it very difficult…
