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THE BLOG

Media Buying

What Does a Media Planner / Buyer Do? As a marketing consultant, one of the most frequent questions I often get is, “What kind of marketing really works?” to which I, of course, will have to respond, “That depends on what kind of business you have, and who you are trying to target.”  And further,…

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Market Positioning

How to Find your Market Position Marketers often talk about “Market Positioning” – but what does it really mean? And do you really need to know what yours is? When some people say “market position” – they mean “share of market” – i.e. are you #1 or #2, in terms of having the largest share…

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Humour and Buzz

Using Humour to Neutralize Bad Social Media I recently read a great saw a comedic bit roasting Canadian company, Lululemon, on the Jimmy Kimmel late night show. Seems Jimmy Kimmel had some fun envisioning the “next generation” of even tighter yoga pants that Lululemon might consider offering:  spray on yoga pants.   The satirical ads…

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