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THE BLOG

Marketing to Millennials

Millennial Markets Matter Millennials represent a demographic that has most marketers – and savvy business owners – salivating. Sometimes called Gen Y, this is the generation that define trends. There are more of them than there are Boomers, and their buying power is on the rise. Born between the early 80s and the early 90s,…

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Perfecting your Press Release

Pulling together the perfect press release is the first step in engaging journalists and generating buzz on radio, TV or in print. But what does this mythic beast look like? How can you be sure that your press release is going to grab a journalist’s attention? Here are some basic steps to follow. 1. Grab…

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PR Blunders

Sometimes the easiest way to learn something is by seeing it done badly. Think of all those fashion disaster lists – no one remembers good 80’s fashion but everyone remembers Madonna wannabes!  And cringes. Bad public relations can get really ugly, really fast. So in the spirit of “What Not To Wear”, let’s take a look…

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