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THE BLOG

Social Media Monitoring

Is Your Social Media Campaign Working? So you’ve set up your business with a Twitter feed and a Facebook account. You’ve got some videos up on YouTube and you’re all ready to start feeding pictures to Instagram. That’s great! But how do you know if the content that you’re putting out there is going anywhere?…

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Strategic Planning for Boards

When developing strategy for non-profits or publicly traded businesses, a board of directors is often involved.  Now, some managers might see this as a necessary evil, because it could reduce their freedom in decision-making. So, I wanted to discuss how having a board’s involvement might affect the strategic planning process. Role of Management in Strategic…

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