A brilliant PR colleague of mine, Susan Elford, recently lent me a book on “Gamification” called “The Gamification Revolution” by Gabe Zichermann and Joselin Linder which she picked up at a recent PR conference. At first, my brain was asking, how could games really be that important in the entire sphere of marketing? After all,…
Month: September 2014
Why Strategy Comes First
Strategy: Plain and Simple We’ve written many times about the importance of good strategy coming before marketing, and it’s more true today than ever. The problem with strategy is that it is a broad word, and one which confuses many people. So they often skip doing strategy and just dive in and start churning out…
10 Common Twitter Mistakes
So. Your Twitter posts are falling into a big black hole of nothing. You’re putting it out there but no one’s picking them up or sharing them. What good is social media if you’re just spinning your wheels? What’s the use of having something to say if no one is listening? Twitter is one…
