I attended an excellent presentation last week, put on by the Canadian Public Relations Society in Calgary. The speaker was recently appointed CEO Tammy Moore of ALS Canada, discussing her experience this past summer with the unexpected Ice Bucket Challenge and the astonishing success that came with it. I had not participated in the challenge,…
Month: November 2014
Tracking Your Marketing
I attended a great presentation this week, put on by the Calgary Marketing Association. The speakers were Jeff Nelson and Jake Blumes, both friends and colleagues of mine, but whom I had never seen collaborate before on a presentation — and the result was very eye opening. Tracking Metrics Jeff first talked about marketing…
Marketing to Youth
My 14-year-old daughter, Liz recently attended the well-hyped “We Day” event in Calgary this week. Liz had done extra loads of volunteering at school and written an eloquent essay in order to be chosen from her school to attend. So, when she got home on Monday, I asked her what she thought of it, expecting her…
10 Ways to Make Your Business Sellable
Thanks to guest blogger Ken Wither, founder and CEO of Scotia Business Brokers, who provided this insightful column; we believe it is highly relevant to our readers, since it is relates closely to strategy, marketing and overall business growth. Enjoy! It’s a sobering statistic, but only 1 out of 6 businesses listed for sale ever…
