On the Importance of Newsletter Frequency One question that I often hear from clients is how often they should send out their newsletter. Is quarterly often enough to keep clients in the loop? Is monthly too often? No, monthly is not too often. In fact, you should send out your newsletter at least once a…
Month: November 2015
Welcome, Samantha!
We are ecstatic to announce that we have hired a new full-time Creative Coordinator, Samantha Boone, to support all our creative project work here at Tenato. With degrees in psychology and graphic design, Samantha brings an amazingly broad skill set that includes exceptional graphic design, writing, and illustration talents. She is also adaptable in many…
Research & Strategy: Together or Separate?
Recently, I got into a little debate with a market researcher I’ve known for years. He said, “Don’t you think marketing research and strategy should be kept separate? Clients should be outsourcing market research to one objective firm. That way it won’t be compromised or biased to support a certain strategy.” I always had…
