Our Team

Jacqueline Drew, BComm, MBA – CEO & Principal Consultant

Jacqueline M. Drew is a seasoned business strategy consultant  with over 20 years’ experience across hundreds of businesses in a multitude of industries.  She is a past president of the Calgary Advertising and Sales Association (now with the Canadian Marketing Association), and a past Executive Director of the Inglewood BRZ.  She has also provided numerous business columns for Corus Entertainment, CBC Radio One, the National Post and Global Television.

On a personal note, Jacqueline also is an accomplished singer/songwriter, mother, and fitness enthusiast.  She is someone that cares about people and businesses, and works very hard to use her mind, character and creativity to guide and motivate others.

Calin Daniel, Online Marketing Strategist – Associate

With a career that began in Advertising, PR and website design, Calin Daniel is quickly becoming one of the top authorities in Canada for Online Marketing Strategy.  His website, www.inboundinteractive.ca has already reached top positions in the Calgary marketplace for the search phrase such as “Calgary online marketing” and “Calgary SEO” he is constantly breaking new ground in the field.  With a superior understanding of how to find synergies between Search Engine Optimization, Social Media and Outreach, Calin’s input has been instrumental showing our clients how to use online research to better optimize business strategies.

Ernest Barbaric, Digital Marketing Strategist – Associate

Ernest Barbaric (www.ernestbarbaric.com)  is a trusted authority on social media with over 10 years of experience in the field. He now works with organizations to increase market share, launch new products and connect with their ideal customers. Ernest is also an instructor at Mount Royal University, where he developed the social media certification program and teaches courses on blogging, Facebook, Twitter and digital marketing strategy.

He continues to push the envelope by introducing concepts from sociology and psychology in his work, and sharing these insights with audiences worldwide. His work on social engagement triggers has been adopted for several university-level marketing courses and is currently being developed into a book.

Steve Speer, Design and Brand Strategist – Associate

As an accomplished photographer and award winning graphic designer, Steve Speer is uniquely positioned to provide visual solutions to his clients needs. His design focus is strategic in approach and he always looks at design from the broadest sense in providing clients with solutions that are ‘brand’ oriented.

Steve has over 20 years of design experience and has been a photographer for over 35 years. He also taught a graphic design fundamentals course in the Photo Program at the Alberta College of Art and Design. He is currently focused on interactive design and delivery on mobile devices such as tablets and mobile phones.

Judi Gunter BA, APR, FCPRS, L.M.,  Public Relations Strategist – Associate

As an honoured fellow of the Canadian Public Relations Society, Judi Gunter has more than 30 years’ experience in the field of public relations.  She focuses on attaining measurable results towards raising awareness, understanding and support for her clients’ missions.  She has won several national PR awards in recognition of her expertise in planning, organizing and implementing public awareness programs and world-class events.

Joanne, O’Connell, BSc, BA, MA, CMRP – Market Research Consultant – Associate

As a CMRP, (“Certified Marketing Research Professional”, an accreditation from the Marketing Research and Intelligence Association of Canada) Joanne brings over 30 years’ experience in quantitative and qualitative research methods encompassing a vast array of private and public sector clients.   Whether using traditional or new online research tools, Joanne’s wisdom in designing, executing and interpreting research data provides our clients with the confidence they need for sound decision making.

Thomas Cheuk, PhD, International Marketing Strategist – Adjunct Associate

Thomas is our international marketing liaison who is specifically focused on Chinese trade within Canada and abroad.  With over 30 years’ experience, Thomas holds a PhD in economics, publishes a weekly newspaper in Calgary’s Chinese community, and is very active in promoting cultural events.