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Anti-Spam Legislation

Crowded StreetSince we like to do our part in helping others to keep up with changes in the industry, we thought we’d let you know about an important presentation happening this Wednesday in Calgary.

Marketers must made beware of new Anti-Spam legislation that takes effect in Canada on July 1, 2014.   We encourage you attend a helpful presentation being put on by the Calgary Marketing Meetup Group (organizer – Jack Zenert).  The speaker is Martin Kratz, Q.C., head of Intellectual Property at Bennett Jones.   Martin will answer questions such as:

      • What evidence of “double opt in” do you need?
      • How can you get people to “opt in” using social media?
      • How can you maintain your existing databases to keep them compliant?

DETAILS:

Bronco Lounge

1101 – 1 Street SW (formerly Viscious Circle), 5:00 pm.

There is no charge to attend the presentation, and an opportunity to network with other marketers afterward.  No doubt, knowing the laws will help all marketers stay out of hot water!

Please CLICK HERE if you’d like to attend.

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Jacqueline Drew
About the Author - Jacqueline Drew
Jacqueline M. Drew, BComm MBA is CEO of Tenato Strategy Inc., a Calgary-based marketing research and strategy firm. She loves to use her superpowers "to help the good guys win" and is also an energetic supermom, bandleader and songwriter.

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