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Joanne O’Connell on board

Joanne O'Connell, CMRP Market Research Consultant Tenato Strategy Inc. would like to give a hearty welcome to one of Canada’s top Market Research consultants, Joanne O’Connell, BSc, BA, MA, CMRP who has joined our Associate team.  With over 30 years’ experience in all aspects of market research, Joanne understands how to collect and interpret data for a vast array of strategic decision scenarios.

A “numbers gal,” who initially majored in math, Joanne has a special skill for knowing the amount and nature of the data to be gathered, and how to cut through spurious assumptions.   She is also experienced in developing and executing a broad scope of market research projects, including focus groups, surveys, depth interviews, data sourcing and statistical analysis.

At Tenato, Joanne’s involvement represents a critical piece of our forward development.  As new methods for gathering data through social media, online surveying and internet traffic patterns evolve,  having the perspective of a seasoned market researcher allows us to gain the best insights and avoid misinterpretations.  Regardless of these new tools, we can ensure validity and reliability are tenaciously observed.

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Jacqueline Drew
About the Author - Jacqueline Drew
Jacqueline M. Drew, BComm MBA is CEO of Tenato Strategy Inc., a Calgary-based marketing research and strategy firm. She loves to use her superpowers "to help the good guys win" and is also an energetic supermom, bandleader and songwriter.

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