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PR Vet Judi Gunter joins Tenato

Exciting news!  Industry veteran Judi Gunter, an honoured fellow of the Canadian Public Relations Society, has joined our team.  A longstanding colleague of ours, Judi has always been an excellent resource.  Her seasoned wisdom is already proving to be a source of encouragement and strategic thinking to grow the business.

For years, we have considered creating a solid capability in the area of public relations.  The reason to move forward now is apt: as online communications becomes a dominant driver of business growth, an ongoing need for strategic messaging must be established so that social media and outreach can be clearly coordinated.   Essentially, social media is a tool of PR, especially using it to interact with popular bloggers (a new kind of citizen journalist) and online media outlets.  That means getting inside the “head of a journalist” is essential to make the effort efficient.   As a former journalist herself, Judi has been immensely successful through the years in making this happen for myriad businesses and non-profit organizations.

Judi, welcome to Tenato!  We look forward to a long and prosperous journey together.

 

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Jacqueline Drew
About the Author - Jacqueline Drew
Jacqueline M. Drew, BComm MBA is CEO of Tenato Strategy Inc., a Calgary-based marketing research and strategy firm. She loves to use her superpowers "to help the good guys win" and is also an energetic supermom, bandleader and songwriter.

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