Exciting news! Industry veteran Judi Gunter, an honoured fellow of the Canadian Public Relations Society, has joined our team. A longstanding colleague of ours, Judi has always been an excellent resource. Her seasoned wisdom is already proving to be a source of encouragement and strategic thinking to grow the business.
For years, we have considered creating a solid capability in the area of public relations. The reason to move forward now is apt: as online communications becomes a dominant driver of business growth, an ongoing need for strategic messaging must be established so that social media and outreach can be clearly coordinated. Essentially, social media is a tool of PR, especially using it to interact with popular bloggers (a new kind of citizen journalist) and online media outlets. That means getting inside the “head of a journalist” is essential to make the effort efficient. As a former journalist herself, Judi has been immensely successful through the years in making this happen for myriad businesses and non-profit organizations.
Judi, welcome to Tenato! We look forward to a long and prosperous journey together.