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THE BLOG

Why Strategy Comes First

Strategy: Plain and Simple We’ve written many times about the importance of good strategy coming before marketing, and it’s more true today than ever. The problem with strategy is that it is a broad word, and one which confuses many people.  So they often skip doing strategy and just dive in and start churning out…

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10 Common Twitter Mistakes

So. Your Twitter posts are falling into a big black hole of nothing. You’re putting it out there but no one’s picking them up or sharing them.   What good is social media if you’re just spinning your wheels? What’s the use of having something to say if no one is listening? Twitter is one…

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Social Media Monitoring

Is Your Social Media Campaign Working? So you’ve set up your business with a Twitter feed and a Facebook account. You’ve got some videos up on YouTube and you’re all ready to start feeding pictures to Instagram. That’s great! But how do you know if the content that you’re putting out there is going anywhere?…

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Strategic Planning for Boards

I took a very interesting course in Calgary recently from Federated Press called “Strategic Planning for Boards.”  Having gotten into doing more not-for-profit strategy recently, I wanted to get a clearer idea of the differences between planning with business management vs. planning with boards of directors – were there any important differences?  Here is a…

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Marketing to Millennials

Millennial Markets Matter Millennials represent a demographic that has most marketers – and savvy business owners – salivating. Sometimes called Gen Y, this is the generation that define trends. There are more of them than there are Boomers, and their buying power is on the rise. Born between the early 80s and the early 90s,…

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Perfecting your Press Release

Pulling together the perfect press release is the first step in engaging journalists and generating buzz on radio, TV or in print. But what does this mythic beast look like? How can you be sure that your press release is going to grab a journalist’s attention? Here are some basic steps to follow. 1. Grab…

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