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PR vs. Marketing

Clients often get confused by the difference between PR and Marketing.   Is there a difference?   And does it matter? History of PR Public Relations. It’s not as new an idea as you might think. In fact, the term public relations has been around since the early 1900s. Who knew? In those earliest versions,…

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Media Buying

What Does a Media Planner / Buyer Do? As a marketing consultant, one of the most frequent questions I often get is, “What kind of marketing really works?” to which I, of course, will have to respond, “That depends on what kind of business you have, and who you are trying to target.”  And further,…

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The Marketing Personality

I was having a very interesting conversation with a client that specializes in recruitment recently, and since he had done quite a lot of recruitment for sales and marketing professionals, we got into an interesting chat about what kind of personality makes a good marketer. This caused me to reflect on my own 20-year career…

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Market Positioning

How to Find your Market Position Marketers often talk about “Market Positioning” – but what does it really mean? And do you really need to know what yours is? When some people say “market position” – they mean “share of market” – i.e. are you #1 or #2, in terms of having the largest share…

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Humour and Buzz

Using Humour to Neutralize Bad Social Media I recently read a great little article in the local Metro Newspaper about the roasting of Canadian company, Lululemon, on the Jimmy Kimmel late night show. Seems Jimmy Kimmel had some fun envisioning the “next generation” of even tighter yoga pants that Lululemon might consider offering:  spray on…

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B2B Social Media

Is your company operating in a B2B (Business to Business) industry – meaning, is your business selling to other businesses?   With this in mind, have you had difficulty figuring out how to employ social media to accomplish your goals?   Here are a few insights, specifically for you. Twitter works. LinkedIn works. Facebook probably…

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