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THE BLOG

Loyalty Marketing

I had a terrific meeting with Jason Jones of Vertical Motion in Calgary yesterday, and he showed me his company’s latest product, called eTrove — a loyalty marketing platform. While large companies such as Shoppers Drug Mart and Starbucks typically have multi-million dollar loyalty card programs, smaller and mid-sized businesses often find it very difficult…

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Passion with Purpose

The Secret Art of Volunteering: Presentation Review When I sat down to listen to Ken Lima-Coelho’s presentation last Friday, I didn’t expect to learn anything new. How pompous is that? What could he possibly have to say in a talk called Strategic Volunteering: Strengthening your Community while Building your Business that wasn’t obvious and hadn’t…

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Trade Show Tips

10 Simple Marketing Tips for Improving your Performance at Trade Shows   I attended a wonderful trade show yesterday – the Calgary Motorcycle Show!  I had been looking forward to it for the past few weeks.  Winter has been really cold with far more snow than usual here in Calgary– and now that we have…

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Marketing Predictions 2014

It’s January, and after having read through a plethora of expert predictions on what’s to come in the field of marketing over the next year, I thought I would offer my own “crystal ball” — educated prediction! 1. A Return to Strategy In the past couple of years, we marketers have been told to pump…

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Merry Christmas!

Just wanted to say Merry Christmas to all our wonderful clients, suppliers, friends and colleagues.   We’re being “blessed” with a VERY white Christmas here in Calgary, and although the roads are a complete mess, the snow has certainly gotten us all in the spirit!  Here are some of Team Tenato’s top “moments” of 2013, just…

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10 Point Strategic Marketing Plan Guide

Back when I was a student, marketing plans (and even entire business plans, for that matter) were something you had to “write” for marks. I assumed that this was kind of an academic exercise – and that in the real world, such formalized documents wouldn’t really be overly relevant. But once I began marketing in…

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