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THE BLOG

How and When to Discount Your Price

You’ve heard it. You loathe it…and so I thought you might appreciate a business consultant’s perspective on how to deal our friend, the “Discount Devil,” aka “Can I have a discount?” But let’s start with when discounts are good. Discounts are worth giving if a client is prepared to give you a very large job….

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5 Quick Tips to a Happier Work Day Today!

This isn’t rocket science – it’s just a little piece from the heart I wanted to share. Or maybe I should credit my trusty “Keychain Yoda” – the McYoda version of Widsom, since he did come from a Happy Meal after all.. Phone instead of email.  For any email that you know will take you…

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Think Before You Tweet

It seems that the news is absolutely peppered these days with individuals in political power making poor ethical decisions. Is the quality of our elected officials going downhill?  Maybe.  But I think it’s more likely that we, the public, just know more about what they think, believe and do, now.  Why? Because they’re telling us….

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Welcome, Amanda!

Honestly, I am not sure how we are getting so fortunate as to be adding such amazing, talented people into our team here at Tenato! I think it’s easy to find technical skills, but it’s harder to find those in a really genuine person who will make the time to really listen to people.  It’s…

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Leadership in Marketing

Since expanding our team over the past two years, I have begun to learn what it takes to be a leader in the world of marketing. After having flying solo for the first 15 years or so, leading a team is a lot different, and has changed many things. It’s different than just being “leading-edge”…

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What’s a Good Click Through Rate (CTR) on a Google PPC Campaign?

Many people will wonder, “What’s a decent click through rate (CTR) on my Google Adwords PPC (Pay-Per-Click) Campaign?”  While there is no quick answer, I will say this:  A good CTR shouldn’t stay the same.  IT MUST IMPROVE. We recently tested two campaigns using two different Google Adwords (PPC) experts.  The campaigns were in different…

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