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THE BLOG

10 Tips for Developing a Creative Company Name

When it comes to developing or finding a company name, few people want to sit down and start reading a dictionary. In fact, the beginning of creating a great brand is to start with research and strategy, and to define what really makes you stand out from your competitors. But once that’s done and you know…

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How to Build Revenue and Sales Forecasts

  Developing a sales or revenue forecast can feel a lot like trying to magically see into a crystal ball – and is one of the most difficult aspects of creating a strategic marketing plan.   After all, if you don’t know how much revenue you’re aiming for, how will you know how much to spend…

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How to Market a Restaurant, Hotel, or Attraction: 10 Helpful Tips

We just became the newest members of Tourism Calgary!   This is going to be an excellent way to build on our hospitality marketing base.  So, we thought we’d give you some fresh and original marketing tips, designed for attracting visitors to your exciting destination. Do-it-yourself market research.   Have you asked anyone you trust to mystery…

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Pricing Professional Services

Our Own First-Hand Lesson in Pricing Strategic Marketing Services It seems even a so-called guru can learn from her clients, and in this case I refer to “yours truly”.  I hope this doesn’t mean I’m not a guru – I’ll just take it that I’m still a humble guru!  You know, like my “Keychain Yoda”! …

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Why a price that is too low hurts your business

At Tenato Strategy, we often hear from businesses that pricing is one of the most difficult aspects of marketing strategy.  So we thought we would provide a few brief thoughts for today on why you should avoid pricing too low.  A lot of businesses (especially small businesses or start-up companies) think they should price below…

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Overcoming Difficult Business Challenges

  Are you currently struggling with a difficult business challenge? Think about this:  If you had everything you ever wanted and needed, would you bother to get out of bed in the morning?   For me, there would be a lot of days where I’d just sleep in and get fat. But the thing I love…

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