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THE BLOG

How to Price in 9 Basic Steps

Pricing can be one of the most difficult aspects of marketing any business.  That’s because asking for any amount of money is both an art and a science,  and one for which good training and information is often hard to find.  We hope you’ll find this short primer helpful.  Here are 9 basic steps to…

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Social Media & the Boobie Bus

  How the “Boobie Bus” Helped this Boomer “Think Forward and Move Forward” by Judi Gunter, BA, APR, FCPRS, L.M. As a Public Relations professional who “came of age before computers” I have been feeling scared and intimidated by social media.  But the Alberta Wild Rose Party “boobie bus” incident got me thinking forward…… Was…

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Keep the Bus!

  Okay, so there’s a big hubbub regarding the new Wild Rose party campaign bus.  It looks like the graphic designer’s head was either a) not screwed on tight enough or b) a wee bit devious, and in need of either fun or revenge.  Either way, the result is hysterical. Most Albertans would probably agree…

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How to Rank on Google

Are you tired of seeing your competitors hit #1 on Google, while your website languishes on page 2, 3 or nowhere at all?   Or, are you paying for pay-per-click advertising to compensate for this, yet getting none of the desirable traffic you need? Good news:  Google isn’t random, nor has it been paid off by…

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What is a QR Code?

If you don’t know what they are, I’m sure you’ve wondered.  What are those weird looking checker-board looking codes all over advertising nowadays?  It’s a QR Code, also known as a matrix code. Did you know that you can take any website address and quickly and instantly convert it into a QR Code?  Check out…

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