One question many marketers have is this: How many surveys do I need for my market research study? Or, how do I calculate survey sample size so I can be sure I’m statistically valid? First, I’ll give you a quick answer, assuming you have a total population (N) over 1000, and you don’t want to…
Consulting Associate Career Opportunity
We’re looking for dynamic individuals who are ready to be mentored as strategic marketing consultants, and work with our team as part of Tenato….
What Kinds of Market Research Do You Need?
So, it’s time to get some market research. How do you determine what research you need, how long it’ll take, and what it costs?…
Should You Create a Loyalty Program?
Are you hoping to turn occasional customers into more steady, loyal repeat buyers? Perhaps you are already giving some thought to creating your own loyalty program. …
What Does a Strategic Marketing Firm Do?
Before spending time and money on new promotional tools, are you taking the right actions to grow your business toward its ideal vision? …
Book Review: This Is Marketing by Seth Godin
I think the best way to describe Seth Godin’s 2018 book This is Marketing is to begin by explaining what it is not. …
