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Welcome, Michele!

Tenato Associate Michele RochonAnother strategic addition has been made to Team Tenato.   Michele Rochon, BA, AM.APMP (BA in Business and English, and  Proposal Management Professionals Designation) has extensive experience in business to business marketing and proposal development for technical sectors such as engineering, construction and oil/gas services.   Her articles have appeared in global publications such as Proposal Management, the journal of the Association of Proposal Management professionals, the Zweig Marketing Letter and Canadian Consulting Engineer.

Michele’s experience includes helping major corporations companies put together multi-million dollar bids packages for a wide variety of technical projects.  Since many of  Tenato’s clients over the years have been in the oil and gas and service sector, Michele’s skill set allows us to strongly enhance our capabilities in this area.

In addition, Michele is a very accomplished and eloquent writer, and this was what initially made us take notice.  As a writer myself, reading her sample, I started out skimming, and then slowed down, and slowed down again, and then went, “Holy smokes, this gal is really sharp, and what a writer!”  Then I learned she is completing and publishing her first book, “The Career Path of the Non-Technical Marketer in the Technical Industry.”  I’m sure this will be a remarkable resource for any marketers who are sitting inside technically-bent employers, wondering where they will go from here.

But it’s more than writing — it’s writing about knowing “what to say.” Several of her white papers on proposal storytelling and applying plot principles (she has also written plays, which show strong in her vocabulary and literary skills) show just how well she organizes complex information.   You can now look forward to reading some of her comprehensive publications and blogs here on Tenato’s website.

On a non-business note, Michele and I both have teenage kids, and we both sing– so we also click on the creative and personal front too….it seemed like a good excuse to bang out a tune or two on Tenato’s piano here at the office!   Michele, we are so glad to have you on our Associate team, and we look forward to working with you!

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Jacqueline Drew
About the Author - Jacqueline Drew
Jacqueline M. Drew, BComm MBA is CEO of Tenato Strategy Inc., a Calgary-based marketing research and strategy firm. She loves to use her superpowers "to help the good guys win" and is also an energetic supermom, bandleader and songwriter.

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