Tenato is very proud to announce that Sheila Weaver, MA, CMRP has joined us as a senior market research strategist. Sheila brings over 25 years in the business, and is just a lovely woman with an honest, conscientious soul — always ready to listen and gain insight.
Sheila’s professional roots lie with Procter & Gamble and TVOntario in Toronto. Prior to joining Tenato as an Associate through her consulting firm Weaver Marketing Research, Sheila served as Vice President of Environics West. For many years Sheila also led the Education portfolio of the Board of the Marketing Research and Intelligence Association (MRIA) Alberta Chapter, designing advancement courses for Canadian marketing research professionals.
Over the past several years, Sheila has focused on questions related to public and customer needs and satisfaction, and perceptions of brand image / corporate reputation. Among the areas in which she has conducted recent research:
- Communications testing
- Brand image / Corporate reputation
- Trade area needs assessment
- Urban planning
- Recreation facility needs and expectations
- Residential and commercial real property development
- New product development
- Call centre satisfaction
- Employee retention
- Retail image
- Customer churn
Designing a research project correctly is the key to getting the answers you seek, and in this regard Sheila is known for her skills in conceptual design and analysis. She also works to provide clear, incisive reports, which can be immediately applied to strategic decision marketing.