Did you know that you can take any website address and quickly and instantly convert it into a QR Code? Check out this link for creating your own QR code. Just enter the website address that you want to create a code for in the URL bar and hit “enter” on your keyboard. Done! The tool then allows you to download the file as a small image file on your desktop.
So then how do you read these codes? You download a free app (there are several, I chose Bakodo) for your iPhone or other device, assuming your device has a camera. All you need to do is essentially aim your camera at the code until the app recognizes it , and then and you can then go and visit the linked information.
If you imagine that newer phones will come with this capability pre-installed, you realize that it’s really a much handier way of getting people to a website, rather than them having to type in your website address (which is an awful pain – especially on an iPhone – I still typo about every second word – because I hate auto-correct).
A bit more research into QR Codes revealed that they are very commonly used in Japan, with entire billboards and signs being filled with nothing but a QR code. Now, we would tell you that simply designing an ad as nothing but a QR code is not the best use of a billboard …because you still have to give people a REASON to bother scanning it….at least with a quick headline or grabber statement. But still, what a powerful, easy way to get people to investigate for more information. You can also use QR Codes to link people to a special web page you’ve set up just for that purpose. Here are a couple of samples you might want to try after downloading your own QR Code app to your iPhone.