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THE BLOG

Who is your Client: The Company or the Contact?

Before we start, I want to point out that since I am not a lawyer, this is not a legal opinion. It is simply the perspective of a very dedicated marketing consultant and business owner with over twenty years of experience. But if you’ve lost any clients recently, and are feeling a little beaten up, this article may be exactly…

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The Persistence of Nautical Expressions

A surprising amount of modern English vernacular derives from nautical words and phrases. There are some obvious ones we all know, but for every nautical phrase you intentionally use, there are probably a dozen more that you use unknowingly….

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Trade Show Display Strategy

A trade show presence can be an effective means of advancing your brand, connecting with your target audience and expanding your business’s client base. However, creating an effective exhibit is not a trivial expense; you should plan it carefully. Here are a few questions you should ask yourself……

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5 Things to Improve Customer Service during Busy Times

Your business is running at capacity. You are as busy as you ever imagined you’d be.  Everything is good, right? Wrong. When businesses reach capacity, so much effort goes into keeping things going – ordering inventory, hiring staff, keeping staff, losing staff, tracking sales, making deposits – that customer service and implications for the longer…

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Jingles – What A Long, Strange Trip It’s Been

There was a time when nearly every product advertised had some sort of original music, a jingle, associated with it. That’s no longer the case, although a catchy song remains a very powerful advertising tool. Plop, Plop, Fizz, Fizz Commercial jingle writing in the mid-twentieth century was an industry within an industry. Many songwriters subsisted…

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How NOT To Name A Business

Google is a pretty brilliant name for an Internet powerhouse. It’s derived from googol, a term suggested in 1920 by nine-year-old Milton Sirotta. His uncle, mathematician Edward Kasner, had asked Milton to name a very, very large number: one followed by one hundred zeroes….

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