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THE BLOG

Why Build a Newsletter List?

5 Reasons a Newsletter List is Valuable to Any Business   When we talk about social media marketing, there is often a heavy focus on Facebook and Twitter, and blogging. I sometimes think that the potential value of e-newsletters is overlooked. Here’s why I’m of the opinion that your newsletter list has value that can’t…

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Harnessing Rookie Energy

How Thinking Like a Rookie Can Energize Your Marketing Strategy Last month I had the pleasure of attending The Art of Marketing in Calgary. I left feeling inspired by the speakers, in particular Liz Wiseman, author of Rookie Smarts: Why Learning Beats Knowing in the New Game of Work. Wiseman’s talk got me thinking about…

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Social Influence and The Vote

The Role of Social Influencers on Undecided Voters   Alberta Election 2015 We all live busy lives — carting kids to school and sports, ensuring they’re fed and that they did their homework. All that on top of our ever-demanding careers, and carving out time to do our taxes and cheer on our Calgary Flames!…

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Social Media: New Town Hall 

Following the last Alberta election, there was a lot of talk about how social media had been a better predictor of the election results than polls leading up to election day. This may have had a lot to do with the fact that polling ended four days before we voted, but it’s also true that…

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Tweets for Sale?

Twitter Amping Up Sale of Data The announcement that Twitter plans to supply user data (not the private parts like direct messages, mind you) to marketing firms like Klout and companies including IBM, Oracle and Salesforce.com has me pondering both privacy on social media, and the possibilities for marketers and consumers. This Twitter announcement is…

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