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New Research Trends: Part 2

A Round-Up of the 2014 GRIT Report, PART 2   The Green Book Guide for Buyers of Marketing Research publishes an annual report based on a survey of research clients and suppliers. The report, known as the GRIT (Greenbook Research Industry Trends) Report, draws on input from over 3000 research professionals, including those from Canada’s…

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New Research Trends: Part 1

A Round-Up of the 2014 GRIT Report, PART 1   The Green Book Guide for Buyers of Marketing Research publishes an annual report based on a survey of research clients and suppliers. The report, known as the GRIT (Greenbook Research Industry Trends) Report, draws on input from over 3000 research professionals, including those from Canada’s…

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Riding the Social Media Wave

Beyond the Field: How Social Media Shaped Super Bowl XLIX Experience Super Bowl XLIX was a record-breaking game, not just in viewership, but also in social media numbers. This meant a more engaging experience for fans, but it is also important from a marketing standpoint. While advertisers were paying around $4.5 million for a 30-second…

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Lessons from the Super Bowl

By now we’ve all suffered the deflating surprise ending of the Nationwide Super Bowl commercial or heard about it online. We’ve watched #leftshark hit himself in the face under the guise of “dancing” and explained to our children why Missy Elliott’s appearance was way cooler, really, than Katy Perry’s. Many of us have even giggled…

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HOLD THE AD BUY!

Hold the Ad Buy! Do You Have a Communications Strategy Yet? You wouldn’t try to take a trip around the world or build a new home without a master plan — this leaves too many unknowns and causes many hurdles along the way. It is important for everyone involved to know where they need to…

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What Does Digital Marketing Look Like in 2015?

Over the last few years, digital marketing has been growing in popularity and has quickly become a key piece in any business’s marketing plan. However, 2014 was when it saw its biggest push to mainstream usage across many industries and this pattern will continue into 2015 as it goes from being “the thing to do”…

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