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Strategy and Songwriting

Artistically Inspired Strategy: Becoming Yourself   Jacqueline Drew, our CEO/Principal of Tenato, is an accomplished singer, songwriter and bandleader. This blog is based on an entertaining Keynote Presentation she delivers, through voice and song…. ********* The word “strategy” means different things to different people. Most people would agree that it implies big picture thinking about…

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The Difficult Conversation

How to Handle a Difficult Conversation When do you use email? When do you text? In what circumstance do you announce a personal event on Facebook? Communicating has become so second nature to so many of us that we forget that there is an art to doing it well. Especially with the difficult conversation. Would…

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Never-ending Content

Can You Run Out of Content for Your Blog? At our Team Tenato pow-wow recently, an interesting topic of discussion came up:  Can we really create indefinite content about any subject (for example, a client in the plumbing industry)?    Isn’t there only so much to write in a given blog? An “Academic” Analogy When…

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Structuring a Presentation

How to Structure and Build a Presentation Do your presentations wander aimlessly, or are you overwhelmed as to how you might fill a comprehensive presentation of 30 to 60 minutes?   We are pleased to present this guest blog by Patricia Morgan, renowned author, speaker, facilitator and speaking coach…. Why You Need a Presentation Structure…

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Marketing through Gamification

My brilliant PR Associate, Susan Elford, recently lent me a book on “Gamification” called “The Gamification Revolution” by Gabe Zichermann and Joselin Linder which she picked up at a recent PR conference. At first, my brain was asking, how could games really be that important in the entire sphere of marketing?  After all, aren’t games…

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Why Strategy Comes First

Strategy: Plain and Simple We’ve written many times about the importance of good strategy coming before marketing, and it’s more true today than ever. The problem with strategy is that it is a broad word, and one which confuses many people.  So they often skip doing strategy and just dive in and start churning out…

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