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Anti-Spam Part 2

CTRC’s Anti-Spam Law Something smells like…. Well, I have been suitably rattled after watching the presentation on Canada’s  new Anti-Spam legislation, in effect this July.   One of the key points made by the presenter, Martin Kratz of Bennett Jones, was that this was a piece of legislation that bypassed a public consultation process before…

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Translating Social Media

How to Handle Multi-Lingual Social Media Fans and Followers Have you gotten multi-lingual followers on social media, only to be stumped as to what they are saying to you, or how to reply? Here’s a wonderful tip:  Get the Google Translate App.   It’s free, and is a handy app for smart phone devices that…

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Market Research Methods

Which kind of market research do you need? If you’ve run into a business decision for which you feel ill-equipped with information, you’ve no doubt thought about getting some market research.   But what sort of market research do you need?  Can you hit Google and search your answer this way, or are the answers you…

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Marketing: Good or Evil?

This long weekend, I watched ALL SIX Star Wars episodes, in “chronological” order, i.e. Episode 1, 2, 3, 4, 5, and then 6. Never having done this before, it was quite eye-opening and perhaps “sunk in” better than it ever did before. Central to the story is the theme of Good versus Evil. Some things…

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Pronouncing Brand Names

You say Ten-AY-toh, We Say Ten-AH-toh I was on Twitter this recently and ran across a gentleman with an extremely tricky-looking last name.   When I asked him how to pronounce it, it was actually quite simple.  Having a pet interest in word origins and words in general due to being in the branding biz, it…

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New Social Media Tips

Don’t have a whole bunch of time today, but I wanted to relay a couple of quick social media tips I’ve picked up in the last few weeks.  These are great for people using Twitter! Try Manage Flitter.   Ever noticed that Twitter’s internal search tool is a pain the butt?  You do a search,…

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