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THE BLOG

Market Positioning

How to Find your Market Position Marketers often talk about “Market Positioning” – but what does it really mean? And do you really need to know what yours is? When some people say “market position” – they mean “share of market” – i.e. are you #1 or #2, in terms of having the largest share…

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Humour and Buzz

Using Humour to Neutralize Bad Social Media I recently read a great little article in the local Metro Newspaper about the roasting of Canadian company, Lululemon, on the Jimmy Kimmel late night show. Seems Jimmy Kimmel had some fun envisioning the “next generation” of even tighter yoga pants that Lululemon might consider offering:  spray on…

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B2B Social Media

Is your company operating in a B2B (Business to Business) industry – meaning, is your business selling to other businesses?   With this in mind, have you had difficulty figuring out how to employ social media to accomplish your goals?   Here are a few insights, specifically for you. Twitter works. LinkedIn works. Facebook probably…

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Anti-Spam Part 2

CTRC’s Anti-Spam Law Something smells like…. Well, I have been suitably rattled after watching the presentation on Canada’s  new Anti-Spam legislation, in effect this July.   One of the key points made by the presenter, Martin Kratz of Bennett Jones, was that this was a piece of legislation that bypassed a public consultation process before…

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Translating Social Media

How to Handle Multi-Lingual Social Media Fans and Followers Have you gotten multi-lingual followers on social media, only to be stumped as to what they are saying to you, or how to reply? Here’s a wonderful tip:  Get the Google Translate App.   It’s free, and is a handy app for smart phone devices that…

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Market Research Methods

Which kind of market research do you need? If you’ve run into a business decision for which you feel ill-equipped with information, you’ve no doubt thought about getting some market research.   But what sort of market research do you need?  Can you hit Google and search your answer this way, or are the answers you…

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