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THE BLOG

Video: How to Market a New Product

A lot of people ask me how to market their brand new product or invention. What I’d like to tell you about this is that there are sort-of two main routes you can go. Option 1: Market Yourself The first route is, you can market yourself, which means you can take it directly to market….

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Adding to Our Team

An opportunity like this doesn’t come along often, so we wanted to let the world know! We are growing and seeking new talent in the social and media relations field….

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Business to Business Marketing Techniques

A lot of people picture advertising in the form of flashy billboards or celebrity-filled commercials. But what if you’re in an industry where your potential clients aren’t consumers at all, but businesses or organizations of some sort? …

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A Running Start: Tips for Finding Blogging Content

It can be demotivating to spend precious work hours crafting helpful blog posts that, according to your website analytics, no one sees. Unfortunately, to get noticed online, you need more than great content. You also need to keep a regular update schedule….

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Social Media for Events

As a professional event planner for over 10 years, I’ve had a lot of opportunity to see the rise of social media, and specifically its effects on the world of events. Attendees shoot images, share comments and connect with each other faster than ever, and this creates an opportunity that can be harnessed to an event’s benefit. So, how does one effectively market events using social media?…

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Who is your Client: The Company or the Contact?

Before we start, I want to point out that since I am not a lawyer, this is not a legal opinion. It is simply the perspective of a very dedicated marketing consultant and business owner with over twenty years of experience. But if you’ve lost any clients recently, and are feeling a little beaten up, this article may be exactly…

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