How Tenacity beats Calamity in a Recession If you live in Alberta, there is an “r” word you’re probably sick of hearing. “Oh, calamity! Oh dread! The recession is killing us!” There’s lots of negative media about it out there, in part because the media people themselves are having their own digital-is-killing-us typhoon; they are…
Category: Blog
Marketing, Branding, Public Relations, SEO, Online Marketing
Social Media Success
Set Up Your Team For Social Media Success Lay Out The Ground Rules Clearly For a Smooth Ride There are two types of businesses in today’s world: the ones that have found themselves under fire on social media at some point, and the ones who are still just setting up their social media strategy to…
20 Years in Business
Despite the recession, Tenato is celebrating in 2016, because it marks our 20th year in business! I suppose that over the years we have learned a few things about marketing during recessions, because we were able to clock a record year in revenue and continue to grow, despite Alberta’s current economic situation. What’s crazy is that…
Writing Headlines
Are Your Headlines Pulling Their Weight? Headlines are like doorstep of your blog posts. If you want readers to cross the threshold and enter your home (or rather, place of business), your headline needs to offer an irresistible incentive to step onto your porch in the first place. However, I find that the value of…
Blog Frequency
Finding Your Perfect Blog Frequency One of the most common questions clients ask me when it comes to their blogs is, “How often should I be posting to my blog?” However this might be the wrong question to ask. It’s definitely important to choose a blog frequency that is manageable for you, but the real…
Rebranding Checklist
Whether it’s a new name or logo, rebranding creates a heap of busywork. Maybe you’re thinking, “Hmm, new business cards, update the website?” It’s a start, but what else is there? Wouldn’t it be nice to have a comprehensive checklist for getting your rebranding done so that you could just start banging things off? Look…
