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THE BLOG

Professional Services Branding

The Professional Services Brand Consumer goods and their brands are largely inseparable in their markets.  Coke and Pepsi deliver globally recognized products to customers using a rigid formula for production and packaging that never varies, no matter where in the world the product is sold.  Neither soft drink manufacturer would imagine doing it any differently.  …

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Keynote Speaker Launch

A New Chapter as a Keynote Speaker Have you ever had a career experience that impacted that you so much that you feel it could greatly affect your future?  This is mine — perhaps because it help me see myself in a new light. On Friday, I had the amazing experience of delivering a new…

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Market Feasibility Research

How to Know if a Product or Service Idea will Sell I have been chuckling to myself over the number of wire-frame and inflatable snowmen on lawns here in CALGARY, ALBERTA, CANADA!!  WHY do people buy these things?  I bet no market researcher in his or her right mind would have said anyone could actually…

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Strategic Marketing for 2013

A New Year, a fresh start! Our motto here at Tenato is “Think Forward. Move Forward.” So we thought we would provide some ideas and recommendations to help you think about the year ahead and how to find your focus. Here are 5 points to consider when planning your strategic marketing and promotional mix for…

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Promotional Mix

What is a Promotional Mix? In business theory, you have probably heard of the “4 P’s” of marketing: Product, Price, Place and Promotion. Promotion means “Promotional Mix” and it determines what actions you will need to take to reach your target customers and get your offerings into the market. Or, put plainly, it’s also about…

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As Google gets better, SEO matters less

I had an interesting training session with Jeremy Kitson of Pixel Science the other day.  Since I’ve been handling a lot of Tenato’s content development, I decided I should not only read online and offline sources on SEO (which stands for “search engine optimization” – activities to help a site rank higher in search engines)…

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