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Market Feasibility Research

How to Know if a Product or Service Idea will Sell I have been chuckling to myself over the number of wire-frame and inflatable snowmen on lawns here in CALGARY, ALBERTA, CANADA!!  WHY do people buy these things?  I bet no market researcher in his or her right mind would have said anyone could actually…

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Strategic Marketing for 2013

A New Year, a fresh start! Our motto here at Tenato is “Think Forward. Move Forward.” So we thought we would provide some ideas and recommendations to help you think about the year ahead and how to find your focus. Here are 5 points to consider when planning your strategic marketing and promotional mix for…

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Promotional Mix

What is a Promotional Mix? In business theory, you have probably heard of the “4 P’s” of marketing: Product, Price, Place and Promotion. Promotion means “Promotional Mix” and it determines what actions you will need to take to reach your target customers and get your offerings into the market. Or, put plainly, it’s also about…

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As Google gets better, SEO matters less

I had an interesting training session with Jeremy Kitson of Pixel Science the other day.  Since I’ve been handling a lot of Tenato’s content development, I decided I should not only read online and offline sources on SEO (which stands for “search engine optimization” – activities to help a site rank higher in search engines)…

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10 Tips for Developing a Creative Company Name

When it comes to developing or finding a company name, few people want to sit down and start reading a dictionary. In fact, the beginning of creating a great brand is to start with research and strategy, and to define what really makes you stand out from your competitors. But once that’s done and you know…

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How to Build Revenue and Sales Forecasts

  Developing a sales or revenue forecast can feel a lot like trying to magically see into a crystal ball – and is one of the most difficult aspects of creating a strategic marketing plan.   After all, if you don’t know how much revenue you’re aiming for, how will you know how much to spend…

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