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Marketer? Market Thyself!

When there’s a job opening here at Tenato, we get a large number of resumés to read through. I’ve recently done a little bit of preliminary screening of job applicants, and I notice things. Now, I’m no expert in job hunting, but I can offer some tips based on the boss lady’s hiring expectations. It comes down mainly to the cover letter; for starters, try including one……

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Think Like A Startup

Change is hard, especially for well-established companies. However, hesitation to experiment with new ideas can also mean that your business gets left behind. …

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Video: How to Cold Call – the Professional Way

Today I want to give you a quick overview on how to do a decent cold call. Now I know there are tons of sales training courses out there but I’m gonna give you our method because, for some reason, I can never seem to find any sales book that comes even close to the one that we use….

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Video: How to Market a New Product

A lot of people ask me how to market their brand new product or invention. What I’d like to tell you about this is that there are sort-of two main routes you can go. Option 1: Market Yourself The first route is, you can market yourself, which means you can take it directly to market….

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