This long weekend, I watched ALL SIX Star Wars episodes, in “chronological” order, i.e. Episode 1, 2, 3, 4, 5, and then 6. Never having done this before, it was quite eye-opening and perhaps “sunk in” better than it ever did before. Central to the story is the theme of Good versus Evil. Some things…
Category: Blog
Marketing, Branding, Public Relations, SEO, Online Marketing
Pronouncing Brand Names
You say Ten-AY-toh, We Say Ten-AH-toh I was on Twitter this recently and ran across a gentleman with an extremely tricky-looking last name. When I asked him how to pronounce it, it was actually quite simple. Having a pet interest in word origins and words in general due to being in the branding biz, it…
New Social Media Tips
Don’t have a whole bunch of time today, but I wanted to relay a couple of quick social media tips I’ve picked up in the last few weeks. These are great for people using Twitter! Try Manage Flitter. Ever noticed that Twitter’s internal search tool is a pain the butt? You do a search,…
Loyalty Marketing
I had a terrific meeting with Jason Jones of Vertical Motion in Calgary yesterday, and he showed me his company’s latest product, called eTrove — a loyalty marketing platform. While large companies such as Shoppers Drug Mart and Starbucks typically have multi-million dollar loyalty card programs, smaller and mid-sized businesses often find it very difficult…
Passion with Purpose
The Secret Art of Volunteering: Presentation Review When I sat down to listen to Ken Lima-Coelho’s presentation last Friday, I didn’t expect to learn anything new. How pompous is that? What could he possibly have to say in a talk called Strategic Volunteering: Strengthening your Community while Building your Business that wasn’t obvious and hadn’t…
Trade Show Tips
10 Simple Marketing Tips for Improving your Performance at Trade Shows I attended a wonderful trade show yesterday – the Calgary Motorcycle Show! I had been looking forward to it for the past few weeks. Winter has been really cold with far more snow than usual here in Calgary– and now that we have…
