Before spending time and money on new promotional tools, are you taking the right actions to grow your business toward its ideal vision? …
Category: Blog
Marketing, Branding, Public Relations, SEO, Online Marketing
Book Review: This Is Marketing by Seth Godin
I think the best way to describe Seth Godin’s 2018 book This is Marketing is to begin by explaining what it is not. …
What is a Brand?
It’s something that marketers love to talk about and are also very opinionated on – how do you best define a brand?…
Translating Luxury Branding to the Everyday
Some of the strongest brands in the world sit in the luxury retail sector, offering exclusive products at a high price to wealthy customers. …
The Corporate Ecosystem
I have had the pleasure of working for several great companies and within highly functioning executive teams throughout my career. Along the way, I have made some interesting observations, one of which is that, in my view, companies and their executive teams are like ecosystems in nature. Natural ecosystems consist of animals, plants, microorganisms, and…
Can COVID-readiness be a Competitive Advantage?
Since the onset of the pandemic in 2020, there have been a plethora of mixed messages around how business can and should operate. And of course, whether they should be open at all, especially in retail. But why are some retailers doing better than others? Is is purely luck of being “in demand” during COVID…
