Whether it’s a new name or logo, rebranding creates a heap of busywork. Maybe you’re thinking, “Hmm, new business cards, update the website?” It’s a start, but what else is there? Wouldn’t it be nice to have a comprehensive checklist for getting your rebranding done so that you could just start banging things off? Look…
Category: Branding
Targeting Your Content: What is Your Style?
When you write a blog post or a LinkedIn article, are you thinking about what type of content you’re creating? There are three main types and each has a distinct goal. Knowing which type you’re working with and staying on topic will ensure that your message gets through. The three main types on content style…
The Messages in Your Invoice
What Your Invoice Says About You I was catching up my books for year-end recently, filing through all sorts of invoices I’d received over past months. Many of the invoices made me chuckle. It seems that many small business owners have no clue how to make a respectable invoice. And the problem is, if your…
Marketing Must-Haves: Five Elements of Marketing Strategy You Should Not Leave Out
Too often, marketers cut right to the promotion spending (advertising methods, marketing collateral, etc.) when building a marketing strategy. Though it may seem that skipping any of these five elements of creating a marketing plan could save you time or money, this couldn’t be further from the truth. Element #1: Research Market research is key….
10 Reasons Why You May Need to Re-brand
What’s in a name? Shakespeare said, “A rose by any other name would smell as sweet,” but the truth is, brand names and their associated imagery does matter. Would you rather receive roses from “Budget Flowers” or from “Floral Passion”? One makes you think it’s worth more, that’s for sure. When it comes to your…
Marketing to Youth
My 14-year-old daughter, Liz recently attended the well-hyped “We Day” event in Calgary this week. Liz had done extra loads of volunteering at school and written an eloquent essay in order to be chosen from her school to attend. So, when she got home on Monday, I asked her what she thought of it, expecting her…
