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THE BLOG

Marketing through Gamification

My brilliant PR Associate, Susan Elford, recently lent me a book on “Gamification” called “The Gamification Revolution” by Gabe Zichermann and Joselin Linder which she picked up at a recent PR conference. At first, my brain was asking, how could games really be that important in the entire sphere of marketing?  After all, aren’t games…

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Marketing to Millennials

Millennial Markets Matter Millennials represent a demographic that has most marketers – and savvy business owners – salivating. Sometimes called Gen Y, this is the generation that define trends. There are more of them than there are Boomers, and their buying power is on the rise. Born between the early 80s and the early 90s,…

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Market Positioning

How to Find your Market Position Marketers often talk about “Market Positioning” – but what does it really mean? And do you really need to know what yours is? When some people say “market position” – they mean “share of market” – i.e. are you #1 or #2, in terms of having the largest share…

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Market Research Methods

Which kind of market research do you need? If you’ve run into a business decision for which you feel ill-equipped with information, you’ve no doubt thought about getting some market research.   But what sort of market research do you need?  Can you hit Google and search your answer this way, or are the answers you…

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Marketing Predictions 2014

It’s January, and after having read through a plethora of expert predictions on what’s to come in the field of marketing over the next year, I thought I would offer my own “crystal ball” — educated prediction! 1. A Return to Strategy In the past couple of years, we marketers have been told to pump…

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10 Point Strategic Marketing Plan Guide

Back when I was a student, marketing plans (and even entire business plans, for that matter) were something you had to “write” for marks. I assumed that this was kind of an academic exercise – and that in the real world, such formalized documents wouldn’t really be overly relevant. But once I began marketing in…

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