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Social Monitoring vs. Polling

Could Social Media Monitoring Have Better Predicted the Alberta Election Results? After reading Joanne O’Connell’s post “Why Were the Polls Wrong?”, I was intrigued by her insight and wondered if social media could shed some light on why there was such a difference between the polling vs. actual results. As Joanne stated, this election had…

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Why Were the Polls Wrong?

Insights on the Alberta 2012 Election The poll slippage in last night’s election was certainly extraordinary, and all the pollsters on the evening newscasts were saying how surprised they were. There are several common reasons why polls are “off”. The pollsters are going to have to (and they will) do their own research and then…

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6 Techniques in Competitive Intelligence You Must Not Ignore

  Now, we’ve never done this, but it used to be that companies would have to go through competitors’ garbage or hack into their private networks to find out what they were up to.  Today, with online “footprints  in the sand” left all over the web, getting competitive intelligence is easier than ever, and is…

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