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THE BLOG

Welcome, Amanda!

Honestly, I am not sure how we are getting so fortunate as to be adding such amazing, talented people into our team here at Tenato! I think it’s easy to find technical skills, but it’s harder to find those in a really genuine person who will make the time to really listen to people.  It’s…

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Leadership in Marketing

Since expanding our team over the past two years, I have begun to learn what it takes to be a leader in the world of marketing. After having flying solo for the first 15 years or so, leading a team is a lot different, and has changed many things. It’s different than just being “leading-edge”…

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Advertising Becomes Research

It used to be that you ran advertising, and then tried to track leads coming into your business sporadically, when you remembered to ask people how they found out about you.   Then, if you were smart, you’d use that information to tweak your advertising next year.   Year over year, you would gradually improve bit…

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Business Flood Recovery

After the Calgary Flood:  20 Steps to Business Recovery Tenato comes from word “tenacity” — and we’re already thinking about how businesses can ready themselves to recover from Calgary’s amazing 2013 flood.  We thought some forward thinking ideas might help you get moving forward….and if we do get hit, we’ve got the mop and bucket…

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Online Marketing Analytics

Pick up Speed with a Custom Dashboard Thanks to reams of new, whizzy online data, many creatively-bent marketers and advertisers are losing speed in by becoming buried under reports. Personally, I don’t think Google does a great job in making it easy for customers to figure out what they really need to know when it…

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What is marketing?

A real definition of marketing I’ve run across so many definitions of the word marketing, and I am always underwhelmed when I read them. Here’s one from dictionary.com: “The action or business of promoting and selling products or services.” It’s been 17 years today since I founded this business (and if I’m getting as old as…

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