Tenato is very excited to announce that we have a talented new web and video producer, Han Siu, on our associate team. Han has been contracting with us for about ten years on special projects, and has a broad skill set combined with great creativity. This is one of the few people we have ever…
Category: News at Tenato
Blogs about new things happening at Tenato Strategy, a business and marketing strategy firm with offices in Calgary, Vancouver and Toronto.
Welcome Lynda!
It is with great pleasure that we welcome Lynda Greuel to our Associate Team as an Event Planner and Project Coordinator on a contracting basis. An event planner you say? Are we in the business of planning events? Not per se, and certainly not “personal” events like family gatherings or weddings. But…
Marketing in Lean Times
When the Going Gets Tough, Let Marketing Maintain Your Strength When the economy falls on hard times, the first move of many business owners is to cut back — and one of the most common places to do so is the marketing budget. This is an ill-advised move that will definitely lower your profits. Maintaining…
Blogs to Follow
Five Blogs You Should Be Following Now KISSmetrics Their software promises to “track, analyze and optimize your digital marketing performance,” and, “show you what’s working and what’s not across all campaigns, mobile and web.” The blog is a wealth of information on digital marketing, from Adwords and social media to metrics and marketing budgets….
Harnessing Rookie Energy
How Thinking Like a Rookie Can Energize Your Marketing Strategy Last month I had the pleasure of attending The Art of Marketing in Calgary. I left feeling inspired by the speakers, in particular Liz Wiseman, author of Rookie Smarts: Why Learning Beats Knowing in the New Game of Work. Wiseman’s talk got me thinking about…
Marketing Strategy Myths
Watch Out For These Four Common Myths of Marketing Strategy So you know you need a marketing strategy — and that’s good! But once you realize you need one, there are stumbling blocks toward having it work FOR you. There is no use putting in the amount of effort that a marketing strategy requires, only…