Tenato logo

THE BLOG

Marketing through Gamification

My brilliant PR Associate, Susan Elford, recently lent me a book on “Gamification” called “The Gamification Revolution” by Gabe Zichermann and Joselin Linder which she picked up at a recent PR conference. At first, my brain was asking, how could games really be that important in the entire sphere of marketing?  After all, aren’t games…

Read More…

Social Media Monitoring

Is Your Social Media Campaign Working? So you’ve set up your business with a Twitter feed and a Facebook account. You’ve got some videos up on YouTube and you’re all ready to start feeding pictures to Instagram. That’s great! But how do you know if the content that you’re putting out there is going anywhere?…

Read More…

Marketing Predictions 2014

It’s January, and after having read through a plethora of expert predictions on what’s to come in the field of marketing over the next year, I thought I would offer my own “crystal ball” — educated prediction! 1. A Return to Strategy In the past couple of years, we marketers have been told to pump…

Read More…

Why Google Analytics is Worth Looking At

I have asked many a business person over the years — do you have Google Analytics on your site? Time and time again, people say, “Yes, I think so, but I never look at it.” Most website developers will install the Google Analytics Tracking code on your site so that you can count important metrics. …

Read More…

Advertising Becomes Research

It used to be that you ran advertising, and then tried to track leads coming into your business sporadically, when you remembered to ask people how they found out about you.   Then, if you were smart, you’d use that information to tweak your advertising next year.   Year over year, you would gradually improve bit…

Read More…

Choosing Keywords

An Amazing Online Market Research Tool: Google Keyword Trends Choose your words carefully, goes the old saying.   The words you use to describe your service or product determine its ranking online, its categorization online, and of course, how relevant your marketing will appear to its potential customers.  It can have the effect of making you…

Read More…