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THE BLOG

A Direct Pipeline To Google

What if you could have speed-dial access right into top-level expertise at Google? At Tenato, we’re very pleased to announce that our online marketing partner, The Three Marketers Inc., has been granted Google Premier Partner status! Google Partners is Google’s certification program for advertising agencies, digital marketing professionals, and other consultants who manage AdWords accounts….

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What is Your Content Style?

Targeting Your Content: What is Your Style? When you write a blog post or a LinkedIn article, are you thinking about what type of content you’re creating? There are three main types and each has a distinct goal. Knowing which type you’re working with and staying on topic will ensure that your message gets through….

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Blogs to Follow

Five Blogs You Should Be Following Now KISSmetrics Their software promises to “track, analyze and optimize your digital marketing performance,” and, “show you what’s working and what’s not across all campaigns, mobile and web.” The blog is a wealth of information on digital marketing, from Adwords and social media to metrics and marketing budgets. https://blog.kissmetrics.com/…

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Why Build a Newsletter List?

5 Reasons a Newsletter List is Valuable to Any Business   When we talk about social media marketing, there is often a heavy focus on Facebook and Twitter, and blogging. I sometimes think that the potential value of e-newsletters is overlooked. Here’s why I’m of the opinion that your newsletter list has value that can’t…

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Facebook Data for Researchers

New Access to User Comments Offers Tangible Marketing Data Last month Facebook announced that they have joined forces with DataSift, a UK software firm, to offer researchers access to what is being said on Facebook about specific events, brands, products or politics. Topic Data, the tool being introduced, could help businesses tailor their brand and…

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Riding the Social Media Wave

Beyond the Field: How Social Media Shaped Super Bowl XLIX Experience Super Bowl XLIX was a record-breaking game, not just in viewership, but also in social media numbers. This meant a more engaging experience for fans, but it is also important from a marketing standpoint. While advertisers were paying around $4.5 million for a 30-second…

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