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THE BLOG

How to Keep Your Business in Mind When Everything in Calgary Shuts Down

Here in Calgary, it’s almost time for our international claim to fame — the Calgary Stampede. We’re getting excited to celebrate with friends and colleagues alike. Whether it’s your first Stampede or you’re a seasoned veteran at the festivities, there’s always room to improve your Stampede game, especially when it comes to business. Thankfully, from…

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Communicating With Investors

The Story is the Business, Not the Stock Price It’s long been said that today’s headlines make tomorrow’s trash. If your company is struggling today, make the focus of your investor communications what you’re planning to do for tomorrow. What’s the long-term strategy of your company? During this year’s AGM season, many companies have found…

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HOLD THE AD BUY!

Hold the Ad Buy! Do You Have a Communications Strategy Yet? You wouldn’t try to take a trip around the world or build a new home without a master plan — this leaves too many unknowns and causes many hurdles along the way. It is important for everyone involved to know where they need to…

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ALS Ice Bucket Challenge

I attended an excellent presentation last week, put on by the Canadian Public Relations Society in Calgary. The speaker was recently appointed CEO Tammy Moore of ALS Canada, discussing her experience this past summer with the unexpected Ice Bucket Challenge and the astonishing success that came with it. I had not participated in the challenge,…

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Marketing to Youth

My 14-year-old daughter, Liz recently attended the well-hyped “We Day” event in Calgary this week. Liz had done extra loads of volunteering at school and written an eloquent essay in order to be chosen from her school to attend. So, when she got home on Monday, I asked her what she thought of it, expecting her…

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The Difficult Conversation

How to Handle a Difficult Conversation When do you use email? When do you text? In what circumstance do you announce a personal event on Facebook? Communicating has become so second nature to so many of us that we forget that there is an art to doing it well. Especially with the difficult conversation. Would…

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