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PR Blunders

Sometimes the easiest way to learn something is by seeing it done badly. Think of all those fashion disaster lists – no one remembers good 80’s fashion but everyone remembers Madonna wannabes!  And cringes. Bad public relations can get really ugly, really fast. So in the spirit of “What Not To Wear”, let’s take a look…

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PR vs. Marketing

Clients often get confused by the difference between PR and Marketing.   Is there a difference?   And does it matter? History of PR Public Relations. It’s not as new an idea as you might think. In fact, the term public relations has been around since the early 1900s. Who knew? In those earliest versions,…

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Passion with Purpose

The Secret Art of Volunteering: Presentation Review When I sat down to listen to Ken Lima-Coelho’s presentation last Friday, I didn’t expect to learn anything new. How pompous is that? What could he possibly have to say in a talk called Strategic Volunteering: Strengthening your Community while Building your Business that wasn’t obvious and hadn’t…

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Think Before You Tweet

It seems that the news is absolutely peppered these days with individuals in political power making poor ethical decisions. Is the quality of our elected officials going downhill?  Maybe.  But I think it’s more likely that we, the public, just know more about what they think, believe and do, now.  Why? Because they’re telling us….

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Going Viral

Sustainability and the Art of Going Viral: a passing fad or the real thing? In an early April e-mail from my brother in Geneva I got excited about social media and its power to animate the hearts and minds of younger generations. Can a viral campaign raise awareness, understanding or support when it ‘goes viral’…

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Canadian PR Definition

The Bottom Line Is That Canadian PR Pros Practice In The Public Interest by Judi Gunter, BA, APR, FCPRS, L.M. My  parents would have liked the idea that the Canadian Public Relations Society didn’t go in lock step with the Public Relations Society of America in the matter of defining what Public Relations is and…

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