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Going Viral

Sustainability and the Art of Going Viral: a passing fad or the real thing? In an early April e-mail from my brother in Geneva I got excited about social media and its power to animate the hearts and minds of younger generations. Can a viral campaign raise awareness, understanding or support when it ‘goes viral’…

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Canadian PR Definition

The Bottom Line Is That Canadian PR Pros Practice In The Public Interest by Judi Gunter, BA, APR, FCPRS, L.M. My  parents would have liked the idea that the Canadian Public Relations Society didn’t go in lock step with the Public Relations Society of America in the matter of defining what Public Relations is and…

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What is Public Relations?

by Judi Gunter, BA, APR, FCPRS, L.M. My late parents were proud of my career success in Public Relations even though they didn’t really know what I actually did for a living.  But they figured I must be good at it because I kept getting  good jobs and a lot of awards and accolades for…

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