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Pronouncing Brand Names

You say Ten-AY-toh, We Say Ten-AH-toh I was on Twitter this recently and ran across a gentleman with an extremely tricky-looking last name.   When I asked him how to pronounce it, it was actually quite simple.  Having a pet interest in word origins and words in general due to being in the branding biz, it…

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Trade Show Tips

10 Simple Marketing Tips for Improving your Performance at Trade Shows   I attended a wonderful trade show yesterday – the Calgary Motorcycle Show!  I had been looking forward to it for the past few weeks.  Winter has been really cold with far more snow than usual here in Calgary– and now that we have…

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5 Quick Tips to a Happier Work Day Today!

This isn’t rocket science – it’s just a little piece from the heart I wanted to share. Or maybe I should credit my trusty “Keychain Yoda” – the McYoda version of Widsom, since he did come from a Happy Meal after all.. Phone instead of email.  For any email that you know will take you…

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How to Build Revenue and Sales Forecasts

  Developing a sales or revenue forecast can feel a lot like trying to magically see into a crystal ball – and is one of the most difficult aspects of creating a strategic marketing plan.   After all, if you don’t know how much revenue you’re aiming for, how will you know how much to spend…

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10 Tips for Better Writing Better RFP Responses

Hello folks!  Upon returning from the Mirren Conference in NYC this week, I thought I’d share tips on improving your responses to proposals.  This article was inspired by a session which was presented by Lisa Colantuono of AAR, a search consulting firm specializing in the advertising industry.  The session focused on ad agencies, but I’ve…

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Being a Good Client: The Vendor is not Always WRONG

Almost all businesses know it’s important to keep their clients happy, and be the best vendors they can be.  But when it comes to dealing with their own suppliers, they let all their flaws hang out.  Payments are late. Demands are high. Instructions are sloppy. And constant favours are the norm. The problem with this…

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