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THE BLOG

Adding to Our Team

An opportunity like this doesn’t come along often, so we wanted to let the world know! We are growing and seeking new talent in the social and media relations field….

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Social Media for Events

As a professional event planner for over 10 years, I’ve had a lot of opportunity to see the rise of social media, and specifically its effects on the world of events. Attendees shoot images, share comments and connect with each other faster than ever, and this creates an opportunity that can be harnessed to an event’s benefit. So, how does one effectively market events using social media?…

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Publicity Gone Bad

Transparency in Surviving Negative PR Whether it’s an inappropriate social media post, an employee gone wild, or a poor review, there are ways to weather that PR storm. There’s a saying, “Life is 10% what happens to you, 90% how you react to it.” The same is true when dealing with a situation gone awry…

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Determining Your Platforms

Where the Clients Are: Determining Your Platforms By now, you’ve decided that your business needs a social media presence in order to compete in today’s market. But wait– that doesn’t mean you should head online to open an account on every social media platform out there. More doesn’t necessarily equal better; in fact, you should only begin…

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Stop Using Hashtags Blindly

And Make Them Work For You! If you have been guessing at your hashtags on your social media marketing posts and hoping for the best– or worse, you don’t even know the potential benefit of hashtags at all– you need to know that they could be getting you great results, if only you use them…

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Social Media In Your Marketing Plan

Three Reasons You Need It Marketing isn’t about selling: it’s about sharing a message. In the digital sphere, there is no better way to achieve this than by sharing on social media. While social media platforms are only ever one part of a plan that supports your overall marketing strategy, unless your target market is comprised…

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