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Publicity Gone Bad

Transparency in Surviving Negative PR Whether it’s an inappropriate social media post, an employee gone wild, or a poor review, there are ways to weather that PR storm. There’s a saying, “Life is 10% what happens to you, 90% how you react to it.” The same is true when dealing with a situation gone awry…

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Determining Your Platforms

Where the Clients Are: Determining Your Platforms By now you’ve decided that your business needs a social media presence in order to compete in today’s market. But wait! That doesn’t mean you should head online to open an account on every social media platform out there. More doesn’t necessarily equal better; in fact, you should only begin…

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Stop Using Hashtags Blindly

And Make Them Work For You! If you have been guessing at your hashtags on your social media marketing posts and hoping for the best — or worse, you don’t even know the potential benefit of hashtags at all — you need to know that they could be getting you great results, if only you…

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Social Media In Your Marketing Plan

Three Reasons You Need It Marketing isn’t about selling: it’s about sharing a message. In the digital sphere, there is no better way to achieve this than by sharing on social media. While social media platforms are only ever one part of a plan that supports your overall marketing strategy, unless your target market is comprised…

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Thoughts from #SocialWest

Managing the Online Reputation of Your Small Business Last month, armed with a tablet and a name tag, I attended my first social media conference – Social West. Held in Calgary, Alberta, the three-day event is spearheaded by Mike Morrison, author of Mike’s Bloggity Blog. Delivering on its promise as the largest social media and…

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Reusing Your Content

Spinning Words in Different Ways When you are producing content, always keep in mind other ways you can reuse it. Content is king, or so they say, but if you’re not in the business of producing content, it can be a heavy task to undertake consistently. The reality is that you can’t just produce any…

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