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THE BLOG

Blog Frequency

Finding Your Perfect Blog Frequency One of the most common questions clients ask me when it comes to their blogs is, “How often should I be posting to my blog?” However this might be the wrong question to ask. It’s definitely important to choose a blog frequency that is manageable for you, but the real…

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Newsletter Frequency

On the Importance of Newsletter Frequency One question that I often hear from clients is how often they should send out their newsletter. Is quarterly often enough to keep clients in the loop? Is monthly too often? No, monthly is not too often. In fact, you should send out your newsletter at least once a…

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Bridging Online & Real Life

How to Bridge Online and Offline Relationships In modern business, fostering online relationships is often just as important as maintaining relationships in real life. While real life business relationships tend to be your colleagues, suppliers, customers and industry peers, online relationships can help you find new suppliers, build brand champions, create beneficial partnerships within your…

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Twitter Tips

Five Tips for Tweeting If you feel like your tweets are always being overlooked and you’re not seeing any retweet action, try these tips to make your posts more noticeable and shareable. 1. Be succinct Remember that the shorter the tweet is, the more likely it is to be retweeted. This is because when someone…

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Targeting Your Content: What is Your Style?

When you write a blog post or a LinkedIn article, are you thinking about what type of content you’re creating? There are three main types and each has a distinct goal. Knowing which type you’re working with and staying on topic will ensure that your message gets through. The three main types on content style…

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Blogs to Follow

Five Blogs You Should Be Following Now   KISSmetrics Their software promises to “track, analyze and optimize your digital marketing performance,” and, “show you what’s working and what’s not across all campaigns, mobile and web.” The blog is a wealth of information on digital marketing, from Adwords and social media to metrics and marketing budgets….

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